Marketing Faculty

Like information and technology, marketing is undergoing a continuing revolution. The needs and interests of consumers and corporations are evolving, and the means of informing them about products and services are changing dramatically.  Owen has met this revolution with one of its own. The school’s marketing faculty is essentially a new entity, bridging the gap between the quantitative and behavioral, presenting a cutting edge synthesis to a new generation of students.

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Jennifer Escalas

Associate Professor of Marketing

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Kelly L. Haws

Associate Professor of Management

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Steve Hoeffler

Associate Professor of Marketing

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Dawn Iacobucci

E. Bronson Ingram Professor of Management in Marketing

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Steven Posavac

E. Bronson Ingram Associate Professor in Marketing

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Mark Ratchford

Assistant Professor of Marketing

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Affiliated Faculty

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Corey M. Cleek

Adjunct Professor of Marketing; Internet Entrepreneur/Angel Investor

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Richard L. Oliver

Professor of Management, Emeritus

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Features

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Steve Hoeffler

Steve Hoeffler talks about on marketing radically new products.

JENNIFER-ESCALAS

Jennifer Escalas

Jennifer Escalas discusses consumer relationships with brands.

VW Super Bowl Ad

VW's Super Bowl Ad

According to Vanderbilt research, Volkswagen's hit Super Bowl ad succeeded, in part, because of its narrative complexity.

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