E. Bronson Ingram Professor of Management in Marketing
New paper on why it's ok to do a median split (see 'articles' below). Research on MBA BSchool Rankings (see 'articles' below). Teaching: Professor Iacobucci teaches Marketing Management to EMBAs and Marketing Models to MBAs. Professor Iacobucci served as Senior Associate Dean for the Owen School 2008-2010. Prior to joining Owen, Iacobucci was a Professor in Marketing at Wharton (UPenn; 2004-2007), Kellogg (Northwestern;1987-2004), and the University of Arizona (2001-2002). Iacobucci has taught at Instituto Superior de Economia e Gestao, Lisbon, Portugal; Luiss Guido Carli Libera Universita; Internazionale degli Studi Sociali, Rome; University of Maastricht, The Netherlands; Stockholm School of Economics, and others. Research: Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high dimensional data models. She builds geeky network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses. Iacobucci's research has appeared in such leading publications as Harvard Business Review, Journal of Consumer Psychology, Marketing Science, Journal of Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied Psychology, Journal of Service Research. She was Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She has consulted for top MNCs.
Books: Marketing Models: Multivariate Statistics and Marketing Analytics, MM4, Marketing Research: Methodological Foundations, Mediation Analysis, Kellogg on Marketing, Handbook on Services Marketing, Kellogg on Integrated Marketing, Networks in Marketing
B.S.,Illinois at Urbana-Champaign, 1982
M.A.in Quantitative Psychology, 1985
M.S. in Statistics, 1985
Ph.D. in Quantitative Psychology, 1987
M.T.S. in Theological Studies, Garrett Evangelical Theological Seminary, Evanston, IL 1999
Social networks, services marketing, customer satisfaction and quantitative psychological research
Area(s) of Expertise:
Marketing research, customer perceptions, service quality, networks, mediation analysis
Backup dancer for Madonna.