E. Bronson Ingram Professor of Management in Marketing
Subject Area(s): Marketing
Books: Iacobucci is author of Marketing Management (Cengage), Mediation Analysis (Sage), and co-author with Gil Churchill on Marketing Research: Methodological Foundations (Cengage), the lead marketing research text in the industry. She edited Kellogg on Marketing, and books on services, integrated marketing, and networks; Her latest book is Marketing Models: Multivariate Statistics and Marketing Analytics.
Research on MBA BSchool Rankings (see 'articles' below).
Teaching: Professor Iacobucci served as Senior Associate Dean for the Owen School 2008-2010. Prior to joining Owen, Iacobucci was a Professor in Marketing at Wharton (UPenn; 2004-2007), Kellogg (Northwestern;1987-2004), and the University of Arizona (2001-2002). Iacobucci has taught at Instituto Superior de Economia e Gestao, Lisbon, Portugal; Luiss Guido Carli Libera Universita; Internazionale degli Studi Sociali, Rome; University of Maastricht, The Netherlands; Stockholm School of Economics, and others.
Research: Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high dimensional data models. She builds geeky network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses. Iacobucci's research has appeared in such leading publications as Marketing Science, Harvard Business Review, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied Psychology and the Journal of Service Research. She was Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She has consulted for top MNCs.
B.S.,Illinois at Urbana-Champaign, 1982
M.A.in Quantitative Psychology, 1985
M.S. in Statistics, 1985
Ph.D. in Quantitative Psychology, 1987
M.T.S. in Theological Studies, Garrett Evangelical Theological Seminary, Evanston, IL 1999
Social networks, services marketing, customer satisfaction and quantitative psychological research
Area(s) of Expertise:
Marketing research, customer perceptions, service quality, networks, mediation analysis
Backup dancer for Madonna.