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Jennifer Edson Escalas

Associate Professor of Marketing


Subject Area(s): Marketing

 

Professor Escalas joined Owen in 2004 after eight years as a professor at the University of Arizona and earning degrees from Duke University (PhD) and UCLA (MBA and undergraduate degrees). Before beginning her academic career, she was Assistant Vice President at Union Bank in Los Angeles.

Professor Escalas' research interests focus on consumer narrative processing - thinking in the form of stories - which can create meaning for brands and generate emotional responses to advertising. Professor Escalas has published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, and Journal of Public Policy and Marketing.
 
Jennifer has served as an Associate Editor for the Journal of Consumer Research, and is on the editorial review boards for JCR, Journal of Consumer Psychology and Marketing Letters. She is involved in the Association for Consumer Research and the Society for Consumer Psychology, where she serves as Webmaster. At Vanderbilt, she is the director of eLab, a pioneering academic research center dedicated to the study of human behavior, particularly in online environments.
 
Professor Escalas has also applied her marketing expertise to Agon Sport, a competitive swimwear company she owns with her husband, former Olympic swimmer Rafael Escalas. She has two daughters, Elena Escalas and Marina Escalas.
 

 

Education:
B.A. Spanish and Linguistics, UCLA, 1985
B.A. Economics, UCLA, 1985
M.B.A. UCLA, 1991
Ph.D. Business Administration, Duke University, 1996

Research Interest(s):
Consumer narrative processing, advertising, brands.

Area(s) of Expertise:
Marketing, consumer research.

Article(s):

Bublitz, Melissa G., Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark Kay, Mark Mulder, and Andrea Scott (2016), “Transformative Storytelling: A Framework for Crafting Stories for Social Change Organizations,” Journal of Public Policy and Marketing, v. 35, n. 2, pp. 237-248.

Escalas, Jennifer Edson and James R. Bettman (2015), “Managing Brand Meaning through Celebrity Endorsement,” Review of Marketing Research, special issue on Brand Meaning Management, v. 15, pp. 29-52.

Ferraro, Rosellina, Jennifer Edson Escalas, and James R. Bettman (2011), “Our Possessions, Our Selves: Possession Loss and Grief,” Journal of Consumer Psychology, v. 21, n. 2, pp. 169-177.    
Nielsen, Jesper and Jennifer Edson Escalas (2010), “Easier Is Not Always Better: The Moderating Role of Processing Type on Preference Fluency,” Journal of Consumer Psychology, v. 20, n. 3, pp. 295-305.
Peracchio, Laura A. and Jennifer Edson Escalas (2008), “Tell Me a Story: Crafting and Publishing Research in Consumer Psychology,” Journal of Consumer Psychology, v. 18, n. 3, pp. 197-204.
Escalas, Jennifer Edson (2007), “Narrative versus Analytical Self-Referencing and Persuasion,” Journal of Consumer Research, v. 34, n. 4 (March), pp. 421-429 (Lead Article).
Escalas, Jennifer Edson and James R. Bettman (2005), “Self-Construal, Reference Groups, and Brand Meaning, Journal of Consumer Research, v. 32, n. 3 (December), pp. 378-389.
Escalas, Jennifer Edson and Mary Frances Luce (2004), “Understanding the Effects of Process- versus Outcome-Focused Thought during Advertising,” Journal of Consumer Research, v. 31, n. 2 (September), pp. 274-285.
Escalas, Jennifer Edson (2004), "Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion," Journal of Advertising, v. 33, n. 2 (Summer), pp. 37-48.
Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Escalas, Jennifer Edson, Marian Chapman Moore, and Julie Edell Britton (2004), "Fishing for Feelings: A Hook Helps!" Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 105-113.
Escalas, Jennifer Edson and Barbara B. Stern (2003), "Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, v. 29, n. 4 (March), pp. 566-578.
Escalas, Jennifer Edson and Mary Frances Luce (2003), "Outcome- vs. Process-Focused Thought and Advertising," Journal of Consumer Psychology, v. 13, n. 3, pp. 246-254.
Escalas, Jennifer Edson and James R. Bettman (2003), "You Are What They Eat: The Influence of Reference Groups on Consumer Connections to Brands," Journal of Consumer Psychology, v. 13, n. 3, pp. 339-348.