Jennifer Edson Escalas
Associate Professor of Marketing
Professor Escalas joined Owen in 2004 after eight years as a professor at the University of Arizona and earning degrees from Duke University (PhD) and UCLA (MBA and undergraduate degrees). Before beginning her academic career, she was Assistant Vice President at Union Bank in Los Angeles.
Professor Escalas' research interests focus on consumer narrative processing - thinking in the form of stories - which can create meaning for brands and generate emotional responses to advertising. Professor Escalas has published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, and Journal of Public Policy and Marketing.
Jennifer has served as an Associate Editor for the Journal of Consumer Research, and is on the editorial review boards for JCR, Journal of Consumer Psychology and Marketing Letters. She is involved in the Association for Consumer Research and the Society for Consumer Psychology, where she serves as Webmaster. At Vanderbilt, she is the director of eLab, a pioneering academic research center dedicated to the study of human behavior, particularly in online environments.
Professor Escalas has also applied her marketing expertise to Agon Sport, a competitive swimwear company she owns with her husband, former Olympic swimmer Rafael Escalas. She has two daughters, Elena Escalas and Marina Escalas.
B.A. Spanish and Linguistics, UCLA, 1985
B.A. Economics, UCLA, 1985
M.B.A. UCLA, 1991
Ph.D. Business Administration, Duke University, 1996
Consumer narrative processing, advertising, brands.
Area(s) of Expertise:
Marketing, consumer research.