Food ‘bundles’ could increase healthy choices

Aug 13, 2014

Instead of having to choose between healthy and unhealthy food options, a “vice-virtue” combination could satisfy both impulses, say researchers. The idea isn’t to totally give up foods that are tasty but not nutritious. Instead, the focus should be on lowering the portion of the “vice” foods and correspondingly raising the portion of a healthy food to replace it. Kelly L. Haws, associate professor of management, is quoted.