Why self-deprivation won’t help you lose weight

Redbook
Aug 14, 2014

Research by Kelly Haws, associate professor of management, finds that it is easier to sustain healthy eating habits when treats—in smaller proportions—stay in the mix. The research has also been reported by PsychCentral, leading women’s websites Bustle and Refinery 29, and France’s Nice Matin.

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