ZELL INVOKES VIAGRA, F-WORD URGING CREATIVITY, SPEED AT TRIBUNE
Mar 12, 2008
Billionaire Sam Zell is traveling the U.S. using pep talks laced with profanity to exhort Tribune Co.'s 19,000 employees to be more creative or risk seeing their jobs disappear. BRUCE BARRY, a professor of management and sociology at Vanderbilt University in Nashville, Tennessee, says encouraging change works best when employees believe their suggestions won't be met with ridicule or retribution. Zell, he said, needs to tailor his message so that it jolts without offending.