Guest Commentary:  WHAT IF HEALTH COVER WAS LIKE OTHER INSURANCE?

MODERN HEALTHCARE'S: DAILY DOSE
Oct 6, 2009

Larry Van Horn, associate professor of management, wrote this opinion piece suggesting tying health insurance rates to lifestyle choices in order to alleviate the health insurance crisis.

I'm a balding, middle-aged, overweight American male I have borderline hypertension and high cholesterol. I don't like to exercise, and I enjoy eating foods with mayonnaise and cheese. I am everyman. This is not an education problem. I know what I should do and generally how to do it—I just can't make myself do it. I know the consequences of my short-run gluttonous behavior will negatively impact my long-run health, but like many people, knowing something is bad for me is insufficient to discipline my behavior.

- Larry Van Horn

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