MARKETPLACE: EVERY PENNY COUNTS IN ONLINE RETAIL WARS
AMERICAN PUBLIC MEDIA
Nov 6, 2009
Wal-Mart, Target and Amazon are continuing their online pricing battles. The subject of this week's contest? DVDs. And the back-and-forth is down to the penny. Jeremy Hobson reports.
These companies are already operating on relatively thin margins, and so if you think about a product that's going to sell a million copies, right, a penny per copy is a pretty substantial hit to these firms, says JEFF DOTSON, Assistant Professor of Marketing at the Vanderbilt Owen Graduate School of Management.