Three keys to a killer Super Bowl ad

CNNMoney
Feb 6, 2012

Super Bowl weekend is here. For some, Sunday is all about the game. For others, the ads take center stage. For the latter, here are three keys to making a killer spot. Jennifer Escalas, associate professor of marketing, is quoted here and featured in a related story in Science Daily: For winning ad at the Super Bowl: Less shock and more sophisticated storyline.

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