New Product Design I: Need finding and User-Based Design


Course Description:
This is the first in a two-course sequence in product design and development. Part 1 of the sequence teaches a framework and uses tested methods that aspiring innovators, entrepreneurs, and new product developers can use to understand the needs that drive adoption by users of a new product or service. The students will work in teams to produce a design brief accompanied by a detailed set of specifications for a new product or service. This requires us to choose a user group, to gather a sufficient quantity and variety of data to understand them, to analyze the data, and then to articulate our findings in ways that make them actionable and useful to designers. Methods we will learn and employ will include camera studies, interviews, creating composite character profiles, brainstorming, and user-driven prototyping. [1]

1 Credit(s)

Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.