Internet Marketing Strategy

565

Course Description:
This covers the fundamentals of Internet Marketing, Search Engine Marketing, E-mail Marketing, E-Commerce Promotions and Online Merchandising. We'll cover topics such as working with interactive agencies, structuring Internet business development deals, creating online promotional campaigns, tracking and reporting online marketing initiatives, budgeting and forecasting for online customer acquisition efforts, user interface and design strategies, and understanding key drivers of success for affiliate marketing, search engine marketing, e-mail marketing, and new and upcoming forms of online marketing within virtual worlds, online gaming, and social media. Prerequisite: 361. [1]

1 Credit(s)

Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.