Strategic Innovation

Forward-thinking firms understand that innovation is too important to be left to chance. Yet many organizations don’t understand the art and science of applying innovation as a practical and systematic business strategy.

In this two-day program, you will discover how to be more productive and to increase your level of innovation. You will understand how organizational elements interact in ways that can enhance the generation, growth and implementation of new ideas—and how to overcome the organizational, interpersonal and competitive forces that can stifle innovation.

This two-day program helps you create a culture that nurtures business-building innovation.

David Owens Professor David Owens on Strategic Innovation

What You Will Learn:

You’ll learn ideas and techniques you can apply right away, including:

  • Proven methods for generating, assessing and implementing ideas in your organization
  • Strategies for building a culture that makes innovation an everyday part of your organization
  • How to overcome the barriers to innovation


Who Should Attend:

  • Senior executives
  • Small business owners
  • Entrepreneurs
  • Technology managers
  • Project managers
  • Managers of all levels
  • Rising supervisors

Length of Program

2 Days

Continuing Education Units

1.5 Units


Cost includes tuition, instructional materials, continental breakfast and lunch (all days).


Vanderbilt Owen Graduate School of Management, Nashville, TN

What Participants Say

Stop the busy-ness of your business and go to Vandy's Strategic innovation class to get you back to building blocks of innovation to deliver results through breakthrough thinking!

If you’re looking for a process to develop and implement innovation successfully—this is the course!

David is charismatic.  He has taught me how to deprogram and rebuild the innovation function of my organization.

I realized that innovation is not some foreign concept for companies like Google only; it is something that we can easily adopt in our companies.

Innovation process is very difficult to explain to such a diverse audience, but this was done very well. It gave a structure to accomplish our goals.

I think the most value to me was hearing from Dave and his insights & experiences.

Very enlightening—good way to get my mind around a very difficult issue.

The course on innovation that I attended has already led to the design of a new statewide initiative designed to help low-income and "first generation" students achieve the academic success necessary in the 21st Century economy. I look forward to continuing my professional development at the Owen Graduate School of Management as I work toward the Executive Leadership certificate.

Scheduled Dates

Mon, Jul 10 to Tue, Jul 11, 2017


Meet Your Instructor

Instructor Photo

David Owens

Professor for the Practice of Management and Innovation; Faculty Director, VU Accelerator-Summer Business Institute

David Owens’s research has been featured in the The New York Times, The Wall Street Journal, The London's Guardian and NPR’s Marketplace. His work in the area of business strategy, innovation process and product development has included engagements with NASA, LEGO, and Bristol-Myers Squibb. He has also performed product design consulting work for a variety of firms including Daimler Benz, Apple Computer, and Coleman Camping. Most recently, while on leave from Vanderbilt University, Owens served as CEO of Griffin Technology Inc., the largest consumer electronics firm in the MP3/iPod accessory market space.