Marketing Concentration

The Owen Marketing faculty is diverse in its knowledge; areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products. The marketing program is flexible, offering students a wide variety of electives beyond the Concentration requirements.

*Degree requirements and course information are subject to change; not all courses are offered every year.  Click here to view the most recent Course Catalog containing academic policies, degree requirements and individual course descriptions for each of our degree programs. Current students should consult YES (Your Enrollment Services), Vanderbilt's online student services application for current course descriptions and course offerings.


Electives
choose twelve credit hours from the following

Course Title
Credits
Consumer Analysis
2
Quantitative Analysis for Marketing Decision Making
2
Health Care Marketing
2
Marketing Communications: Advertising and Social Media
2
Consumer Insights for Marketing Decision Making
2
Selling Strategy: Promotions, Persuasion, and Public Relations
2
Marketing Models
2
New Product Development
2
Brand Management
2
Marketing Strategy
2
Customer Relationship Management (not offered 2015/2016)
2
Pricing Strategies
2