Marketing Concentration

The Owen Marketing faculty is diverse in its knowledge; areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products. The marketing program is flexible, offering students a wide variety of electives beyond the Concentration requirements.

*Degree requirements and course information are subject to change; not all courses are offered every year.  Click here to view the most recent Course Catalog containing academic policies, degree requirements and individual course descriptions for each of our degree programs. Current students should consult YES (Your Enrollment Services), Vanderbilt's online student services application for current course descriptions and course offerings.  

Required Courses

Number Course Title
Credits
461B Survey Design and Analysis
2
462 Consumer Analysis
2

Electives—choose eight credit hours from the following

Number Course Title
Credits
459E Health Care Marketing
2
460 Marketing Communications: Advertising
2
461A Qualitative Marketing Research
2
461C Marketing Models
2
464 Sales Promotion and Personal Selling
2
467 New Product Development
2
468 Brand Management
2
560 Marketing Strategy
2
562 Customer Relationship Management
2
565 Internet Marketing
1
568 Pricing Strategies
2