Marketing Concentration

The Owen Marketing faculty is diverse in its knowledge; areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products. The marketing program is flexible, offering students a wide variety of electives beyond the Concentration requirements.

*Degree requirements and course information are subject to change; not all courses are offered every year.  Click here to view the most recent Course Catalog containing academic policies, degree requirements and individual course descriptions for each of our degree programs. Current students should consult YES (Your Enrollment Services), Vanderbilt's online student services application for current course descriptions and course offerings.  

Required Courses

Course Title
Credits
Survey Design and Analysis
2
Consumer Analysis
2

Electives—choose eight credit hours from the following

Course Title
Credits
Health Care Marketing
2
Marketing Communications: Advertising
2
Qualitative Marketing Research
2
Marketing Models
2
Sales Promotion and Personal Selling
2
New Product Development
2
Brand Management
2
Marketing Strategy
2
Customer Relationship Management
2
Internet Marketing
1
Pricing Strategies
2