Brand Management Specialization

In order to best prepare our students for brand management career paths, the Owen faculty have created a comprehensive Brand Management Career Specialization curriculum.

*Degree requirements and course information are subject to change; not all courses are offered every year.  Click here to view the most recent Course Catalog containing academic policies, degree requirements and individual course descriptions for each of our degree programs. Current students should consult YES (Your Enrollment Services), Vanderbilt's online student services application for current course descriptions and course offerings.  


Required Courses

Course Title
Credits
Marketing Communications: Advertising
2
Qualitative Marketing Research
2
Survey Design and Analysis
2
Marketing Models
2
Consumer Analysis
2
Sales Promotion and Personal Selling
2
Brand Management
2


Electives—choose three courses from the following to total 20 hours

Course Title
Credits
Health Care Marketing
2
New Product Design I: Need finding and User-Based Design
2
Marketing Strategy
2
Customer Relationship Management
2
Internet Marketing Strategy
1
Pricing Strategies
2