Brand Management Specialization

In order to best prepare our students for brand management career paths, the Owen faculty have created a comprehensive Brand Management Career Specialization curriculum.

*Degree requirements and course information are subject to change; not all courses are offered every year.  Click here to view the most recent Course Catalog containing academic policies, degree requirements and individual course descriptions for each of our degree programs. Current students should consult YES (Your Enrollment Services), Vanderbilt's online student services application for current course descriptions and course offerings.


Required Courses

Course Title
Credits
Marketing Communications: Advertising and Social Media**
2
Consumer Insights for Marketing Decision-Making*
2
Consumer Analysis*
2
Qualitative Analysis for Marketing Decision-Making*
2
Selling Strategy: Promotions, Persuasion, and Public Relations**
2
Marketing Models*
2
Brand Management*
2
* Recommended in Year One
** Recommended in Year Two

Electives
choose three courses from the following to total 20 hours

Course Title
Credits
Health Care Marketing
2
New Product Development
2
Marketing Strategy
2
Customer Relationship Management (not offered 2015/2016)
2
Internet Marketing (short course)
1
Pricing Strategies
2

Highly recommended electives that do not count toward the specialization:

  • Supply Chain Management
  • Game Theory
  • Negotiation

One additional accounting course from the following list (recommended but does not count toward the specialization):

  • Financial Statement Analysis
  • Financial Reporting I, II

One additional HOP course from the following list (recommended but does not count toward the specialization):

  • Leadership Theory and Practice (not offered 2015/2016)
  • Leading Change
  • Managerial and Organizational Effectiveness