Brand Management Specialization

In order to best prepare our students for brand management career paths, the Owen faculty have created a comprehensive Brand Management Career Specialization curriculum.

*Degree requirements and course information are subject to change; not all courses are offered every year.  Click here to view the most recent Course Catalog containing academic policies, degree requirements and individual course descriptions for each of our degree programs. Current students should consult YES (Your Enrollment Services), Vanderbilt's online student services application for current course descriptions and course offerings.  


Required Courses

Number Course Title
Credits
460 Marketing Communications: Advertising
2
461A Qualitative Marketing Research
2
461B Survey Design and Analysis
2
461C Marketing Models
2
462 Consumer Analysis
2
464 Sales Promotion and Personal Selling
2
468 Brand Management
2


Electives—choose three courses from the following to total 20 hours

Number Course Title
Credits
459E Health Care Marketing
2
541 New Product Design I: Need finding and User-Based Design
2
560 Marketing Strategy
2
562 Customer Relationship Management
2
565 Internet Marketing Strategy
1
568 Pricing Strategies
2