Dawn Iacobucci
E. Bronson Ingram Professor in Marketing; Associate Dean, Faculty Development
Subject Area(s):
Marketing
Biography:
Professor Iacobucci is a renowned expert on networks, customer satisfaction and service marketing, and quantitative psychological research. Among her current research interests are geeky network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses. Iacobucci's research has appeared in such leading publications as Marketing Science, Harvard Business Review, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied Psychology and the Journal of Service Research. She was Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She has consulted extensively for several top U.S.-based companies.
Prior to joining Owen, Iacobucci was a Professor in Marketing at Wharton (UPenn; 2004-2007), Kellogg (Northwestern;1987-2004), and the University of Arizona (2001-2002). Iacobucci has taught at Instituto Superior de Economia e Gestao, Lisbon, Portugal; Luiss Guido Carli Libera Universita; Internazionale degli Studi Sociali, Rome; University of Maastricht, The Netherlands; Stockholm School of Economics, and others.
Iacobucci is author of Marketing Management (Cengage), Mediation Analysis (Sage), and co-author with Gil Churchill on Marketing Research: Methodological Foundations (Cengage), the lead marketing research text in the industry. She edited Kellogg on Marketing, and books on services, integrated marketing, and networks.
Education:
B.S.,Illinois at Urbana-Champaign, 1982
M.A.in Quantitative Psychology, 1985
M.S. in Statistics, 1985
Ph.D. in Quantitative Psychology, 1987
M.T.S. in Theological Studies, Garrett Evangelical Theological Seminary, Evanston, IL 1999
Course(s) Taught:
- MGT 461c: Marketing Models
- MGT 905: Practicum in Business
Other Course(s):
EMBA Marketing Management
EMBA Marketing Strategy
Research Interest(s):
Social networks, services marketing, customer satisfaction and quantitative psychological research
Area(s) of Expertise:
Marketing research, customer perceptions, service quality, networks, mediation analyses
Article(s):
Iacobucci and Salter (2008), “Social Networks,” in Wind and Kleindorfer (eds.), Network-Based Strategies and Competencies, Wharton School Publishing, forthcoming.
Iacobucci and Wasserman (1988), “A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data,” Psychological Bulletin.
Iacobucci, Saldanha and Deng (2007), “A Meditation on Mediation,” Journal of Consumer Psychology.
Duhachek, Coughlan and Iacobucci (2005), “Results on the Standard Error of the Coefficient Alpha Index of Reliability,” Marketing Science.
Iacobucci and Duhachek (2003), “Advancing Alpha” Journal of Consumer Psychology.
Iacobucci (2007) “Three Thoughts on Services,” Marketing Science.
Iacobucci (2005), "On p-Values," Journal of Consumer Research, 32 (1), 6-11.
Iacobucci (2001) “Commonalities between Research Methods for Consumer Science and Biblical Scholarship, Marketing Theory.
Iacobucci, Dawn (ed.), Journal of Consumer Psychology, Special Issue: Methodological and Statistical Concerns of the Experimental Behavioral Researcher, Vol.10 (1&2).
Podcast(s) & Video:
AP-Holiday-Spending
Media Mentions:
Backup dancer for Madonna.
BACK TO TOP
