Jennifer Edson Escalas
Associate Professor of Marketing
Subject Area(s):
Marketing
Biography:
Professor Escalas joined Owen in 2004 after eight years as a professor at the University of Arizona and earning degrees from Duke University (PhD) and UCLA (MBA and undergraduate degrees). Before beginning her academic career, she was Assistant Vice President at Union Bank in Los Angeles.
Professor Escalas' research interests focus on consumer narrative processing - thinking in the form of stories - which can create meaning for brands and generate emotional responses to advertising. Her most recent article "Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration" appeared in the Journal of Consumer Research. In addition to her publications in the Journal of Consumer Research, Professor Escalas has published in the Journal of Consumer Psychology, Journal of Advertising and Journal of Public Policy and Marketing.
Jennifer is a member of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science editorial boards. She is involved in the Association for Consumer Research (Advisory Council Member, Roundtable Co-Chair for ACR 2008 Conference) and the Society for Consumer Psychology (Webmaster). At Vanderbilt, she is the director of eLab, a pioneering academic research center dedicated to the study of human behavior, particularly in online environments.
Professor Escalas has also applied her marketing expertise to Agon Sport, a competitive swimwear company she owns with her husband, former Olympic swimmer Rafael Escalas.
Education:
B.A. Spanish and Linguistics, UCLA, 1985
B.A. Economics, UCLA, 1985
M.B.A. UCLA, 1991
Ph.D. Business Administration, Duke University, 1996
Course(s) Taught:
- MGT 460: Marketing Communications: Advertising
- MGT 461a: Qualitative Marketing Research
Research Interest(s):
Consumer narrative processing, advertising, brands.
Area(s) of Expertise:
Marketing, consumer research.
Article(s):
Escalas, Jennifer Edson (2007), “Narrative versus Analytical Self-Referencing and Persuasion,” Journal of Consumer Research, v. 34, n. 4 (March), pp. 421-429 (Lead Article).
Escalas, Jennifer Edson and James R. Bettman (2005), “Self-Construal, Reference Groups, and Brand Meaning, Journal of Consumer Research, v. 32, n. 3 (December), pp. 378-389.
Escalas, Jennifer Edson and Mary Frances Luce (2004), “Understanding the Effects of Process- versus Outcome-Focused Thought during Advertising,” Journal of Consumer Research, v. 31, n. 2 (September), pp. 274-285.
Escalas, Jennifer Edson (2004), "Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion," Journal of Advertising, v. 33, n. 2 (Summer), pp. 37-48.
Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Escalas, Jennifer Edson, Marian Chapman Moore, and Julie Edell Britton (2004), "Fishing for Feelings: A Hook Helps!" Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 105-113.
Escalas, Jennifer Edson and Barbara B. Stern (2003), "Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, v. 29, n. 4 (March), pp. 566-578.
Escalas, Jennifer Edson and Mary Frances Luce (2003), "Outcome- vs. Process-Focused Thought and Advertising," Journal of Consumer Psychology, v. 13, n. 3, pp. 246-254.
Escalas, Jennifer Edson and James R. Bettman (2003), "You Are What They Eat: The Influence of Reference Groups on Consumer Connections to Brands," Journal of Consumer Psychology, v. 13, n. 3, pp. 339-348.
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