Vanderbilt’s Richard L. Oliver Receives Prestigious 2008 Sheth Foundation/Journal of Marketing Award
NASHVILLE, December 12, 2007 – Richard L. Oliver, professor of management at the Vanderbilt Owen Graduate School of Management, has been named the 2008 recipient of the prestigious Sheth Foundation/Journal of Marketing Award. The honor will be presented in Austin, Texas at the Winter Marketing Educators’ Conference of the American Marketing Association in February.
Given annually since 2001, this award honors a research paper published between six and ten years ago in the Journal of Marketing that has made the most significant long-term contributions to marketing theory and practice. Judged by members of the journal’s editorial board, articles are evaluated based on their originality, execution of research, impact on the marketing field, and the quality of their long-term contributions.
Oliver’s heavily cited 1999 paper, entitled “Whence Consumer Loyalty,” explored the complex relationship between customer loyalty and satisfaction, and concluded that satisfaction is a necessary step in loyalty formation but becomes less significant as loyalty begins to set through other mechanisms, such as roles of personal determinism (“fortitude”) and social bonding at the institutional and personal level.
Vanderbilt Owen Graduate School of Management is ranked as a top institution by BusinessWeek, The Wall Street Journal, U.S. News & World Report, Financial Times and Forbes. For more information about Owen, visit www.owen.vanderbilt.edu.
