Bridgestone



Bridgestone \| 2008 Bridgestone Corporation is currently the leading manufacturer in the global tire market; however, what truly differentiates the organization is their dedication to serving their customers and conserving the environment. In adhering to the Bridgestone Way, the global Bridgestone group’s corporate philosophy to build not just better products, but better communities and the result has been a lofty donation of time, money and resources to hundreds of charitable organizations in North America. Despite this penchant for giving back to the community, the majority of their customers remain unaware of their efforts. Bridgestone challenged Accelerator teams to create a marketing plan that would help increase their market share while also making their customers aware of their environmental and charitable efforts. Winning Team: Andrew Brady, David Dar, Jessica Decker, James Fuqua, Ami Gosalia, Aubrey Hammond, Sarah Leggett, Sarah Russell, Michael Shatto, Jeff Taylor Winning Experience: Bridgestone awarded each winning team member a set of four tires, along with pit passes and tickets to the Firestone 200 Indy Car Series race at the Nashville Superspeedway. View Slide Show Back to Accelerator Projects Archive Page