Humana



Humana \| 2008 Humana is committed to helping employers manage their healthcare costs, guiding consumers to make informed health and benefits decisions, and giving back to the communities they serve. Discovering an area of potential growth, Humana asked Accelerator teams to help position the company as a viable health benefits carrier among the predominantly Hispanic communities of South Texas. Teams considered the unique needs of this audience when formulating their plan, such as specific health care data, forms of communication, and ways to differentiate Humana from other competitors in the market. What They’re Saying: “Accelerator provided us with a platform of insight that is really going to enable us to create marketing strategies, marketing tactics and hopefully additional product and business recommendations. The participants’ work and research on our project was phenomenal.” Melissa Richards-Person, Director, Marketing: Enterprise-Wide Initiatives, Humana Winning Team: Catie Burleson, CoCo Chalfant, Alison Crawford, David Dar, Megan Gilbert, Aubrey Hammond, Rob Hunizker, Alison Morris, Brett Rudis, Leo Selya, Katie Titus View Slide Show Back to Accelerator Projects Archive Page