Jennifer Edson Escalas
Associate Professor of Marketing
Subject Area(s): Marketing
Professor Escalas joined Owen in 2004 after eight years as a professor at the University of Arizona and earning degrees from Duke University (PhD) and UCLA (MBA and undergraduate degrees). Before beginning her academic career, she was Assistant Vice President at Union Bank in Los Angeles.
B.A. Spanish and Linguistics, UCLA, 1985
B.A. Economics, UCLA, 1985
M.B.A. UCLA, 1991
Ph.D. Business Administration, Duke University, 1996
Consumer narrative processing, advertising, brands.
Area(s) of Expertise:
Marketing, consumer research.