THE OBAMA EFFECT: QUICK FIX FOR BLACK ACHIEVEMENT

THE NATION
Jun 18, 2009

Columnist Kameelah Rasheed writes about recent investigations into the existence of an “Obama effect”—a rise in African American achievement pegged to positive publicity about Barack Obama during his campaign for president. The phenomenon was first described by RAY FRIEDMAN, Brownlee O. Currey Professor of Management, last fall.