TENNESSEE RETAILERS LINK SALES TO CHARITABLE GIVING
THE TENNESSEAN
Nov 11, 2009
At a time when retail sales are expected to be weak, some stores are aligning themselves with nonprofits in a bid to get consumers to feel better about spending money again.
Consumers who are perhaps too busy to volunteer say they are happy to buy cause-related items because it shows they're still contributing to charity with their dollars, said KIMBERLY PACE, a clinical professor of management at Vanderbilt University's Owen Graduate School of Management. "It's a win-win," Pace said. "They get to buy what they need, and at the same time they can give."
