Marketing Madness 2011
Mar 31, 2011 | by Evan Laya
The Owen lobby played host as the Vanderbilt Marketing Association held their 2011 Marketing Madness on March 31st. Five teams faced off in a competition to position a product from one of the premier brands showcased. Mattel, EJ Gallo, Mars Petcare, mimijumi and Georgie Beauty all participated by donating products to the teams competing.
From interactive games to stunning makeovers, each team came up with a creative way to position their products while engaging their professors and classmates. The marketing faculty and students acted as the judges for the event. When the votes were tallied, the lone team of second year students took home first place and the cash prize for their positioning of Pedigree Dog Food with a contest for Owen's favorite dog. Congratulations to Kelly Leo, Elizabeth Childs, Michael Chao, Kimberly Cochran & Kimberly Johns for their big win. Georgie Beauty came in a close second, with Katie Erickson, Erin Cassidy, Laura Bojarski, Emily Applegate & Amanda Freedman mesmerizing everyone with their classy combination of sparkling eyes and sparkling wine.