BrandWeek: Marketing Immersion

Owen's BrandWeek 2011 took place Oct. 10-12. Brandweek is a three-day short course of lectures and group activities for Owen students exploring the topic of how companies manage their brands. It is an exceptional chance for students with and without marketing backgrounds to learn more about working in marketing and brand management positions. Our focus this year for BrandWeek was brand building at work in social media and how it can amplify a brand launch, secure consumer engagement and generate business.