Medical Devices and Life Sciences
The discovery, development, and commercialization of new technologies drives innovation in the health care industry. Life sciences, defined as biotechnology, pharmaceuticals, devices, and diagnostics, are a critical component of the health care system. The real world orientation of the class will allow students to bring to bear their core learning to date in the context of a dynamic interactive and problem solving environment. Multiple strategies exist for a budding company or promising product in its growth cycle, but many viable options and resources are overlooked. Few strategies can be executed successfully without a thorough understanding of the unique market dynamics and a focused tactical plan to address the market demands. The class will explore and analyze: What drives this market. What are the unique challenges. What creates a real barrier to entry. How are opportunities identified, their value assessed and protected, and successful products/companies developed 
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.