Internet Marketing Strategy
MGT 565
Course Description:
Marketing 565 covers the fundamentals of Internet Marketing, Search Engine Marketing, Email Marketing, E-Commerce Promotions and Online Merchandising. We'll cover topics such as working with interactive agencies, structuring Internet business development deals, creating online promotional campaigns, tracking and reporting online marketing initiatives, budgeting and forecasting for online customer acquisition efforts, user interface and design strategies, and understanding key drivers of success for affiliate marketing, search engine marketing, email marketing, and new and upcoming forms of online marketing within virtual worlds, online gaming, and social media.
2 Credit(s)
Prerequisite(s):
Faculty:
- Corey Cleek (View Profile)
Subject Area(s):
- Marketing
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
