Pricing Strategies
MGT 568
Course Description:
considers the theory and practice of setting prices. We will bring together economic frameworks and models of consumer behavior to analyze different pricing frameworks (e.g., value pricing, cost-plus) and tactics (segmentation, bundling). Pricing examples from various industries and legal aspects of pricing will also be discussed.
2 Credit(s)
Prerequisite(s):
Faculty:
- Mikhael Shor (View Profile)
Subject Area(s):
- Marketing
- Strategy and Business Economics
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
