Public Relations
MGT 452
Course Description:
Public Relations: is an immersion experience in which six teams of four students each (you may sign up as a team) develop a public relations plan for a live client. The plan includes developing three separate word-of-mouth campaigns with press releases for print and on-line. Weekly team meetings outside of class are required, as well as regular meetings with your client. Additionally, each student will develop a crisis communications plan for a company of his/her choice. The classroom experience will combine guest lectures and interactive learning/exercises on topics including public relations planning, crisis management, and media relations. 2 credits. Professor: Kimberly Pace
2 Credit(s)
Prerequisite(s):
Faculty:
- Kimberly Pace (View Profile)
Subject Area(s):
- Communications
Program(s):
- MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
