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Managing New Product and Service Development
Your products and services are the most important things your organization creates. So it follows that how you design and develop these products is one of your most strategic functions.
Using an actual hands-on design and development project as part of a cross-functional team, you will learn the skills to make informed decisions about design-related issues and manage the process successfully. (No technical knowledge is required other than a basic understanding of business fundamentals.)
This two-day program will help you lead your most essential operations—the development of your products and services.
Using an actual hands-on design and development project as part of a cross-functional team, you will learn the skills to make informed decisions about design-related issues and manage the process successfully. (No technical knowledge is required other than a basic understanding of business fundamentals.)
This two-day program will help you lead your most essential operations—the development of your products and services.
What You Will Learn:
You’ll learn ideas and techniques you can apply right away, including:- How to manage the design and launch processes successfully
- Methods for applying these processes to products/services of all types and target audiences
- Strategies to balance marketing, operational and other considerations involved in developing and launching products and services
Who Should Attend:
- Entrepreneurs
- Product development professionals
- Product managers
- Marketing professionals
- R&D managers
Length of Program
2 DaysCost
$1,980Cost includes tuition, instructional materials, continental breakfast and lunch (all days).
Location
Owen Graduate School of ManagementScheduled Dates
PAST: May 2012
Meet Your Instructor
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David OwensProfessor for the Practice of Management and Innovation; Faculty Director, VU Accelerator-Summer Business Institute |
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David Owens’s research has been featured in the New York Times, Wall Street Journal, the London Guardian and NPR’s Marketplace. His work in the area of business strategy, innovation process and product development has included engagements with NASA, LEGO, and Bristol-Myers Squibb. He has also performed product design consulting work for a variety of firms including Daimler Benz, Apple Computer, and Coleman Camping. Most recently, while on leave from Vanderbilt University, Owens served as CEO of Griffin Technology Inc., the largest consumer electronics firm in the MP3/iPod accessory market space.
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