MARKETING
Why Vanderbilt?
With the Vanderbilt MBA, you’ll find the flexibility, curriculum and support you need to land the marketing job you want. Our accomplished marketing faculty is diverse in its knowledge; expertise includes advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products.
Curriculum Focus
Marketing Concentration
Hours Required: 12
The most flexible option, with two required marketing courses and a variety of electives, allowing you to customize your curriculum to your unique needs.
Brand Management Specialization
Hours Required: 20
To prepare for a career managing a brand or product, choose this intensive curriculum sequence of 10 marketing courses.
Career Opportunities
The wide variety of MBA marketing careers include General Marketing (Marketing Strategy Marketing Communications, Market Research and Business Development) and Brand and Product Management.
Selected Companies That Hired Owen Students - Marketing
| 3M | GE |
McKesson |
| AT&T | HanesBrands | Nestle |
| Bayer | Humana | Nissan |
| Caesar's Entertainment |
Johnson & Johnson | P&G |
| Chattem-SanofiAventis |
Mars Pet Care | RJ Reynolds |
| Clorox | Mattel | Walmart |
| FedEx |
Faculty
 Bruce CooilThe Dean Samuel B. and Evelyn R. Richmond Professor of Management |
 Jeffrey DotsonAssistant Professor of Marketing |
 Jennifer EscalasAssociate Professor of Marketing |
 Steve HoefflerAssociate Professor of Marketing |
 Dawn IacobucciE. Bronson Ingram Professor in Marketing Associate Dean, Faculty Development |
 Steven PosavacE. Bronson Ingram Associate Professor in Marketing |
 Mark RatchfordAssistant Professor of Marketing |
Resume-Building Activities
BrandWeek
BrandWeek is a four-day intensive immersion into the world of brand management. The week includes an interactive workshop and a three-day/two-night road trip to meet with marketing and HR professionals at companies such as Brown-Forman, Humana and GE. Marketing executives present their perspectives and practices on such topics as brand architecture, global marketing, social media, product innovation, multi-channel promotion and client/agency relationships.
Marketing Capstone/The Brand Group
This class provides second-year students with the opportunity to gain marketing experience, build their resumes and earn course credit while serving as adjunct brand managers for real clients and their marketing initiatives. Projects are of specific interest to students who desire a brand management or other marketing role, including areas such as social media strategy, customer relationship management, new product development and advertising/promotion.
More Resume-Building Activities
Vanderbilt Marketing Association
A group that enhances the education and career goals of MBA marketing students.
Marketing Madness
A simulated tradeshow where teams try to create the most successful marketing campaign.
Owen Media and Entertainment Association
For students interested in music, sports, film, television and hospitality management.
Meet Students & Alumni
Anna Burdick
Vanderbilt MBA 2009
Consumer Insights Manager, Brown-Forman
“Owen has given me the confidence and knowledge power to succeed.”
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Amanda Beth Hopkins
Vanderbilt MBA 2009
Associate Brand Manager, World Kitchen
“Owen is an endless source of opportunities to get involved.”
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Greg King
Vanderbilt MBA 2009
Associate Marketing Manager, Mattel
“Since arriving on campus, the career management staff, my professors and the administration have illustrated their interest in my succeeding.”
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Dan Nishimura
Vanderbilt MBA 2007
Product Manager – International Express Freight, FedEx
“It’s so much more than classroom learning. Owen is truly a global business environment.”
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Amy Schellhaas
Vanderbilt MBA 2009
Assistant Brand Manager, Bayer Health Care
“Owen really is a community - the deans chat with you during lunch, professors invite students over for dinner and the students are each other’s best friends and support systems.”
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Cara Tragseiler
Vanderbilt MBA 2010
MBA Summer Associate, L’Oreal
“Owen gave me the credentials to get interviews for the positions I wanted…and I’m learning the business skills I need to be successful.”
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Industry News & Multimedia
Selected Marketing Faculty Research and News
Skills Companies Seek
Knowledge of marketing procedures
Multifunctional team skills
Leadership
Strategic thinking
Flexibility
Research and analysis
Communication and presentation
Passion
Creativity
Initiative/assertiveness
