Brand Management Specialization

In order to best prepare our students for brand management career paths, the Owen faculty have created a comprehensive Brand Management Career Specialization curriculum.

* Curriculum and course information on the Owen website is updated annually and is subject to change. Current students should consult the YES student services application for the most updated information.

Required Courses—recommended year one

Number Course Title Credits
461A
Qualitative Marketing Research
2
461B
Survey Design and Analysis
2
461C
Marketing Models
2
462
Consumer Analysis
2
468
Brand Management
2
 

Required Courses—recommended year two

Electives—choose three from the following

Highly Recommended Electives—do not count towards the Specialization

One additional Accounting course from the following list

One additional HOP course from the following list