Managing the Brand: You

April 2008: In today's corporate culture, the reputation, attitude and identity of individual managers and executives have taken on added importance as companies strive to define and separate themselves in a competitive marketplace. For that reason, many executives are beginning to focus on their personal brands--both for reasons of self-marketing and to become better leaders. With training in both vocal performance and business communication, Kimberly Pace, assistant clinical professor of management, helps MBA students and corporate executives recognize that trust, authenticity and feedback are crucial components of the personal brand strategy.