Running in the dazzle of neon

New York Times
Nov 12, 2013

Flip through a shoe catalog, browse the shelves of a running store or check out the winding roads of Central Park's jogging paths, and you are likely to see eye-popping running gear brightening an otherwise staid sport. Are the bright shoes here to stay? It is hard to say, but shoe companies are selling as much neon as they can. Jennifer Escalas, associate professor of marketing, is quoted.