Buying Household Staples Online

Jul 20, 2010

The magazine’s “Deal of the Day” blog looks at online deals for everyday household items. The regularity with which consumers buy household goods appeals to web retailers, says DAWN IACOBUCCI, a professor of marketing at the Owen Graduate School of Management at Vanderbilt University. Even (AMZN: 120.10, +0.16, +0.13%) offers groceries and home products. “They’re all hoping to hook you on the convenience of home delivery for a regular order,” she says.