Independence Blue Cross launches $150,000 health innovation contest

Philadelphia Inquirer
Jun 6, 2012

Health-care leaders typically overanalyze, study issues to death, and worry about lawsuits in what adds up to a "do no harm" approach, said Michael R. Burcham, who teaches health-care innovation at Vanderbilt University’s Owen Graduate School of Management. A contest "is a really good process to use because it allows a traditional health-care organization like Independence Blue Cross to get out of their own way."