For Super Bowl ads, it’s go viral or go home
Jan 28, 2013
For years, Super Bowl commercials were closely guarded secrets until they aired on the biggest ratings day of the year. These days, companies have discovered that teasing them online in advance of the big day is a more efficient way of getting their brand message in front of the masses. Steve Posavac, E. Bronson Ingram Professor of Marketing, is quoted.